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Etisalat Sets a Record in middle East about $10 Barrier

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Etisalat Sets a Record in middle East about $10 Barrier: Etisalat has been declared the most valuable portfolio brand in the Middle East and North Africa (MENA) by Brand Finance, the world’s leading independent brand strategy and valuation consultancy.

Etisalat Sets a Record in middle East about $10 Barrier


The recognition is that the company’s impressive portfolio of brands is becoming the first group in the Middle East to surpass some of MENA’s best brands in the telecommunications, aviation and FMCG sectors to the broader portfolio of $ 10 billion. . rupture value.


Etisalat has a wide portfolio of brands, namely Etisalat EAU, Etisalat Misr, PTCL, Ufone, Mobily, Maroc Telecom and Etisalat Afghanistan. In 2018, Brand Finance declared PTCL as the fastest growing brand in Pakistan, with a brand value of USD 119 million. Both PTCL and Ufone contributed to the current value of the Etisalat brand portfolio.


PTCL is the leading telecommunications traffic operator in Pakistan, offering a wide range of telecommunications services for retailers, companies and other telecommunication traffic operators. The company also launched a massive update of its 100 major exchanges under the Network Transformation Project in Pakistan.These enhanced exchanges will be able to offer speeds of up to 100 Mbps to customers in those areas.


Etisalat has experienced an 8 percent growth since last year, which is considered the most valuable portfolio of brands. Etisalat not only maintained its position as the Valuable Consumer Brand in MENA for the second year in a row, but also its position as the Valuable Telecommunications Brand in MENA for the second consecutive year.

On the occasion, Saleh Abdullah Al Abdooli, CEO of Etisalat Group, said:
We are proud to achieve recognition as the most valuable portfolio brand and the first brand in the Middle East to break the $ 10 billion barrier in terms of the broader portfolio value in the MENA region.

Thanks to the support, vision and encouragement of the leaders of the United Arab Emirates that helped Etisalat achieve this important milestone that surpassed some of the most recognized regional brands. This achievement is also due to our continuous efforts in the digital transformation, which is why we have expanded our reach and presence in a highly competitive market by investing in new digital platforms and global brand creation initiatives.

The success of Etisalat as a brand was also reinforced by the synergy of the operating companies in our footprint, creating brand loyalty and a greater commitment to our customers.
David Haigh, CEO of Brand Finance, said:
It is a true testimony of the leadership of the United Arab Emirates that the UAE brands are leading the charge for the Middle East, among the most valuable brands in the world. As the celebrations are closed for the “Year of Zayed” recognize the achievements, the will and determination of the Founding Father of the United Arab Emirates, the late Sheikh Zayed bin Sultan Al Nahyan.


Recently, JCR-VIS Credit Rating Company Limited (JCR) has assigned PTCL an initial long-term rating of ‘AAA’ (Triple-A) and a short-term rating of ‘A-1 +’ (A -One Plus). -VIS). The ratings assigned reflect the leading position in the PTCL market, a broad network infrastructure, a solid financial risk profile and an adequate business risk profile.

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